In addition to being known as the Emmy award-winning host of NBC’s ”Today,“ and America’s most trusted weatherman on both “Today”and “Wake Up with Al” on the Weather Channel, Al Roker is also the owner and CEO of Al Roker Entertainment, a television production company specializing in highly compelling, entertaining unscripted programming.
Al started his company in 1994 producing specials for the Food Network, and has enjoyed success creating programs for NBC, The History Channel, TRU TV, Animal Planet, GAC, The Weather Channel, Discovery, Spike, A&E and many others.
As a hands-on business owner, Al is involved in the selection, creation, and development of the productions emanating from Al Roker Entertainment. Since these programs bear his name, Al focuses on programs that are honest, high quality, and in most cases, contain organic storytelling. For Al, these tend to be programs that don’t artificially create drama or high stakes, but instead allow Al Roker Entertainment to document both the on-screen activity and back story. Through this meticulous programming selection process, Al is able to “create programs that I can watch along with my 10 and 14 year old kids.”
Earlier this year, Al launched roker creative media (RCM), a subsidiary of Al Roker Entertainment, to handle non long-form productions including branded entertainment, original content for online and mobile use, TV commercials, “second screen” and transmedia projects, social media integration and activation, EPK’s, PSA’s, corporate and training reels, and ideation development.
Al is also a bestselling author with several murder mysteries and cookbooks published. His latest book, “Never Goin’ Back: Winning The Weight Loss Battle For Good” is now available.
Tracie began her career in operations at NYC post production facilities in the 80′s and continued in various management roles until ’95. At that point she transitioned to production and was the Manager of Operations for 10 years at Lifetime Studios, a production facility operated by Lifetime Television housing Lifetime’s own programming as well as third party business. After Lifetime, for two years, she freelanced as a Line Producer. She has been with Al Roker Entertainment since September 2005 and currently, under Al, oversees the company both on the business and editorial side.