Host and weatherman of NBC’s Today Show

Thirteen-time Emmy winner

Owner and CEO of Al Roker Entertainment, Inc

Founder of Roker Media

Best-selling Author of ten acclaimed books

Al Roker Entertainment

Al Roker Entertainment is a leading producer of original, award-winning TV programs and digital content for the world’s best networks and brands. Led by thirteen-time Emmy award winning TV personality and trusted multimedia authority, Al Roker, ARE is committed to producing high-quality content across a variety of distribution platforms. Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted and digital programming for top cable networks including The Weather Channel, Food Network, Discovery, Lifetime, Spike, A&E and more. More information:

Featured Programs

Branded Entertainment

Our Branded Entertainment division specializes in partnering visionary creatives with agencies and brands to tell amazing stories that we then distribute across traditional and new media channels. Let us show you how the trusted name of Al Roker can work for your brand!


Create With Us

Are you a creator with an amazing idea that you want to take to the next level? Are you ambitious, not satisfied with the status quo and just waiting to kickstart the next best hit? Are you a brand in a marketing rut because you’re getting the same old, same old from your agencies and advisors? If you’ve said yes to any of these, you’ve come to the right place. Al Roker Entertainment is committed to the notion that new ideas and stories are the life-blood of the entertainment industry. We’ve learned that you never know where the next great idea will come from. And these great ideas can live on a myriad of platforms – wherever the audience lives. We’ve pioneered organic unscripted dramatic storytelling for TV; and have also jumped head first into digital and social media content, as well as live streaming video. We have collaborated with numerous brands and individuals who have very compelling stories. We’re eager to hear yours.

If you’re an authentic creator or brand with a story to tell, message us at (we read EVERY e-mail). Interested in live streaming production/content creation? Visit RokerMedia.TV

The Roker Team

Tracie Brennan

EXECUTIVE VICE PRESIDENT Tracie began her career in operations at NYC post production facilities in the 80′s and continued in various management roles until ’95. At that point she transitioned to production and was the Manager of Operations for 10 years at Lifetime Studios, a production facility operated by Lifetime Television housing Lifetime’s own programming as well as third party business. After Lifetime, for two years, she freelanced as a Line Producer. She has been with Al Roker Entertainment since September 2005 and currently, under Al, oversees the company both on the business and editorial side.

Jon Burk

DIRECTOR  CONTENT MARKETING | DIGITAL STRATEGY Jon joined the Roker team in 2012 as a way to add the digital and social broadcasting elements to the slate of unscripted TV programs and branded content produced by Al Roker Entertainment. Jon was also a guiding force in the development of Roker Media, specializing in live streaming programming for a number of social broadcasting platforms. Jon advises on new technology and platforms that continue to put Al Roker Entertainment and Roker Media at the forefront of content creation and broadcast. Based in Los Angeles, Jon also manages Al Roker’s personal online content and social media profiles. Prior to his tenure with Roker, Jon spent 20+ years in the music industry directing marketing strategies at Capitol Records, EMI Music, and BMG.

Ricky Day

POST PRODUCTION SUPERVISOR Ricky began his career working at HBO as a media coordinator in July of 2003 as well as a Digitizing Coordinator; and in 2006, became an Assistant Editor. In 2009, aside from being an AE, Ricky also managed a large Avid ISIS system, and worked along with Avid technicians throughout the transition process. Ricky specialized in assisting clients with Avid Interplay, and helped with the overall change in workflow. In December 2011, Ricky joined the Al Roker Entertainment family where he works as Post Production Supervisor, overseeing the day to day operations of the New York-based post facility.

ROKER MEDIA Formed in 2016 by Al Roker, Roker Media is an industry-leading innovator in the digital media space. Focused on Media+Innovation, we test technologies, pioneer formats, and produce next-generation content and interactive experiences across the world’s most powerful platforms, including television, social media, OTT, mobile, and the web. For more information, please visit us at Roker Media. Please follow us on Twitter and Instagram, and check out our live streams on Facebook.


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Contact Us

Office Al Roker Entertainment New York, NY
P: 212-757-8500 E:

Company Representative
William Morris Endeavor (WME)
New York, New York P: 212-386-5100