As a host and weatherman of NBC’s Today Show, thirteen-time Emmy winner, Al Roker has the undivided attention of the nation (over 32 million viewers per week) every weekday morning as America prepares for their day. Al conducts interviews with celebrities and newsmakers around the world and does a wide variety of segments on every imaginable subject. Al is also known as “America’s Most Trusted Weatherman,” recently concluding a successful 6+ year run on Wake Up With Al on The Weather Channel. As an accomplished television producer, Al is CEO of Al Roker Entertainment, Inc. (ARE), a thriving multimedia company involved in the development and production of unique and innovative series across a variety of networks and alternate distribution platforms. In 2015, Al formed Roker Labs, a creative consortium that partners with cutting-edge platforms to deliver digital and live streaming content for a wide array of new media and brand storytellers. Al is a best-selling author with nine acclaimed books to his credit. His latest Been There, Done That: Family Wisdom For Modern Times, is the first he has written as a collaboration with wife,  ABC News Correspondent Deborah Roberts, and is out now.

Al Roker Entertainment

Al Roker Entertainment is a leading producer of original, award-winning TV programs and digital content for the world’s best networks and brands. Led by thirteen-time Emmy award winning TV personality and trusted multimedia authority, Al Roker, ARE is committed to producing high-quality content across a variety of distribution platforms. Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted and digital programming for top cable networks including The Weather Channel, Food Network, Discovery, Lifetime, Spike, A&E and more. More information:

Featured Programs

Branded Entertainment

Our Branded Entertainment division specializes in partnering visionary creatives with agencies and brands to tell amazing stories that we then distribute across traditional and new media channels. Let us show you how the trusted name of Al Roker can work for your brand!

Create With Us

Are you a creator with an amazing idea that you want to take to the next level? Are you ambitious, not satisfied with the status quo and just waiting to kickstart the next best hit? Are you a brand in a marketing rut because you’re getting the same old, same old from your agencies and advisors? If you’ve said yes to any of these, you’ve come to the right place. Al Roker Entertainment is committed to the notion that new ideas and stories are the life-blood of the entertainment industry. We’ve learned that you never know where the next great idea will come from. And these great ideas can live on a myriad of platforms – wherever the audience lives. We’ve pioneered organic unscripted dramatic storytelling for TV; and have also jumped head first into digital and social media content, live streaming video, and even crowdfunding to develop a variety of scripted and unscripted projects from beginning to end. We have collaborated with numerous brands and individuals who have very compelling stories. We’re eager to hear yours. If you’re an authentic creator or brand with a story to tell, please contact us: More information:

The Roker Team

Tracie Brennan

EXECUTIVE VICE PRESIDENT Tracie began her career in operations at NYC post production facilities in the 80′s and continued in various management roles until ’95. At that point she transitioned to production and was the Manager of Operations for 10 years at Lifetime Studios, a production facility operated by Lifetime Television housing Lifetime’s own programming as well as third party business. After Lifetime, for two years, she freelanced as a Line Producer. She has been with Al Roker Entertainment since September 2005 and currently, under Al, oversees the company both on the business and editorial side.

Jon Burk

DIRECTOR  CONTENT MARKETING | DIGITAL STRATEGY Jon has a 25 year career in the music industry leading retail marketing initiatives at Capitol Records, EMI Music, BMG and a number of indie music labels; marketing the emotion that music fans attach to songs and integrating third-party brands to music.  As that industry transitioned away from an ownership model,  Jon also transitioned, moving further into digital and social media marketing as a way to ignite content appeal for a new generation of media consumption.  Not only does Jon add the digital element to the slate of programs and branded content produced by Al Roker Entertainment, he also oversees all the digital and social media content offerings from the company.  Jon advises on new technology and platforms that continue to put Al Roker Entertainment at the forefront of content creation and broadcast. Based in Los Angeles, Jon also manages Al Roker’s personal social media profile across numerous channels.

Ronald C. Pruett, Jr.

CHIEF ADVISOR Ron has proven experience in the creation, development, and management of high growth direct to consumer and digital marketing companies worldwide. He is currently managing director of The Boston Associates, advising equity and enterprise. Ron has nearly 30 years of experience and loves the thrill of creating something new while leveraging the best of different approaches, distribution channels and cultures. Ron graduated with a B.A. (Honors) in International Relations and Political Science from Trinity College in Connecticut and received his M.B.A. from the École Européenne des Affaires (now ESCP-EAP), a French Grande École located in Paris, France where he graduated as Valedictorian.

Ricky Day

POST PRODUCTION SUPERVISOR Ricky began his career working at HBO as a media coordinator in July of 2003 as well as a Digitizing Coordinator; and in 2006, became an Assistant Editor. In 2009, aside from being an AE, Ricky also managed a large Avid ISIS system, and worked along with Avid technicians throughout the transition process. Ricky specialized in assisting clients with Avid Interplay, and helped with the overall change in workflow. In December 2011, Ricky joined the Al Roker Entertainment family where he works as Post Production Supervisor, overseeing the day to day operations of the New York-based post facility.

The entertainment, media and digital commerce worlds are moving closer and closer. Realizing this, Roker Labs partners with the best, brightest, and most industrious individuals and companies in each of these categories. From creative talent to digital media platforms, funding sources to TV network connections, we’re constantly seeking out potential partners that want to help us bridge brilliant ideas and interested audiences. Roker Labs is an actual, physical space located in the heart of Manhattan, the cultural and entertainment capital of the world. In fact, Roker Labs is a full post-production studio and Roker LIVE is our division that creates live streaming magic! After decades of developing our own programs with leading TV networks, we now share our experience and strong relationships with like-minded individuals and leverage various digital media platforms and live streaming channels such as Facebook Live, Periscope and Meerkat. We’re not just another incubator or accelerator leasing offices and offering free coffee. We’re a real place that fosters innovation and media partnerships with a direct approach toward authentic storytelling, brand building, and even direct response marketing. In short, the mission of Roker Labs and Roker LIVE is to connect the dots. Follow us on TwitterPeriscope, and Meerkat – @RokerLabs and @RokerLIVE If you want to connect your dots, please contact us at


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Latest Videos

VIDEO: Al Roker Talks To Brian Kilmeade on Kilmeade & Friends on Fox News Radio about Storm Of The Century, The Today Show, Roger Ailes, and more

Contact Us

Office Al Roker Entertainment New York, NY P: 212-757-8500 E:
Company Representative William Morris Endeavor (WME) New York, New York P: 212-386-5100